[KoreaTechDesk]CEO of AIXLAB Hwang Kwab Hwan talks about the success of ‘The Haunted House VR’ and its future
AIXLAB, the new media content startup, has gained much popularity with its flagship game series ‘The Haunted House VR’, currently running offline on LBE Korea. The startup was started as a motion graphics firm, by the CEO Hwang Kwab Hwan and another co-founder, right after he graduated from University. Eventually, Hwan and his team worked hard to expand it to the Virtual Reality (VR) space and becoming a new media content production company with a focus on VR games.
Hwang Kwab Hwan had a conversation with koreatechdesk.com about the startup’s growth and its future goals – which includes more episodes of ‘The Haunted House VR’ series.
An offline version of “Haunted House VR Game Ep. 1” was supplied in Korea’s LBE (Location-based Entertainment) market. Users have screamed in both domestic and international experience centers, and the game has received positive reviews from the audience. Its value was proved when it won the Next-Generation Game Content in Korea Games held on November 2018. But the service is limited because the offline market limits the experience to a short amount of time. However, the VR game released on Steam stays more faithful to the original plan, with many elements to arouse the user’s fear.
The game depicts one of the three major haunted houses in Korea located at Yeongdeok
in North Gyeongsang Province. It attracted a lot of attention as it lets users to enjoy a VR experience of a haunted house that everyone wants to visit but not courageous enough to actually go. In addition to its realistic graphics, the game stands out because unlike its competitors, it lets users to lift objects in surroundings.
After the first episode, “Haunted House VR” series will be followed by VR videos on connected attraction simulators, selective VR movies, and second episode. The VR package will be an omniverse plot where an investigation takes place to uncover the mystery behind suspicious organizations and victims left behind the haunted house will spread across 3 episodes with 9 contents.
Hwang Kwab Hwan, the CEO of AIXLAB, led the development of haunted house VR project. He said that unlike any typical gaming companies, they are designers who think about contents to attract users and let them immerse into the content. Although small, the goal is to create its own color and value. In a way, Hwang is confident that Haunted House VR would allow users to immerse into an element of “fear.”
The pricing is at $4.99(North America) on Steam. The full version is still in development with the target release on January 2020.